When your industry calls the most profitable users "Whales" you know there's a problem. I keep a copy of Influence: The Psychology of Persuasion around just to inoculate myself from these black arts.
The industrial scale of todays technology causes tech to become alienated from the very users they are supposed to serve. (Never mind that we should be talking about People, not "Users").
"From a design point of view it is a truly unique experience that very much leans on an educational theory known as constructionism. This codified curriculum will soon be available to the entire world as an open source."